Instead of giving up, give more. That was CBC’s slogan for our Lenten Challenge.
As a fledgling organization, we are constantly trying to find ways to raise awareness and engagement with our mission. We developed this Lenten challenge to help Catholics better understand and practice the three pillars of Lenten observance – prayer, fasting, and almsgiving – while raising awareness about our mission trip in July to the Dominican Republic . You were able to visit our website to download and print a Lenten calendar in the shape of a cross with colors indicating which pillar of observance to practice each day. In addition, you could download the Lenten daily practice guide and follow along via facebook and twitter. The use of social media was integrated into the challenge to encourage interaction and sharing of Lenten experiences with other Catholics.
As Easter has passed, we can each reflect on our Lenten journey. How well did you do? What could you have done better? Well, CBC is now asking ourselves the same thing about our Lenten Challenge. While we were able to directly engage with some people through social media and increased website hits, we would’ve liked to see more engagement between Facebook fans and Twitter followers throughout the challenge.
What kinds of issues related to your Catholic faith or mission trips are you interested in? How can we make your Lenten experience better/simpler? Is this a challenge you would try to do next year if you knew about it earlier? What do you want to talk/learn about more? If you have any feedback, send us a Facebook message, Twitter DM, or comment on this blog.
During Lent (February 17 – April 4) we had a total of:
318 absolute unique visitors on our website
41 unique pageviews of our Lenten Challenge
56 seconds average time on Lenten Challenge page
39.85% of you visited the site from a referral site such as Facebook, Twitter, Catholic Herald, Catholic By Grace blog, and Google.
10 Facebook “likes”
7 @replies on Twitter
4 Facebook comments
2 Retweets on Twitter
Special thanks to the Arlington Catholic Herald and Catholic By Grace blog for sharing the CBC Lenten Challenge on their blogs!
